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CFOs: No Longer Mere Corporate Scorekeepers
By L.R. “Skip” Sorenson, CFO, Imagine Communications
Focus on Robust Financial Model
I believe the place to start is with a robust financial model or plan. Having a baseline of performance will enable any changes to be considered and a determination made of the impact to the business’s value. Modeling of changes to the firm’s strategy, developing new products, adding complimentary businesses, investing in a factory or machinery, etc. can quickly be assessed.