ZENSUNG Singapore PTE. LTD.: Hot InsuerTech Startup with a Game- Changing Road Safety Solution by Ex MD of a Multinational Bank

Despite improved road architecture and safety measures, road accidents remain a real scourge. According to the world health organization (WHO), road accidents claim the lives of more than 1.27 million people each year across the globe. Among the risk factors, driving negligence is the key reason behind most of the accidents. While many organizations are introducing driving analytics tools to impose better driving practices, till date these tools lack many inclusive factors like weather, visibility, and carbon emission per trip. This is where ZENSUNG™ marks a unique presence by offering an application that helps to analyze driving behavior and guides in changing bad driving habits such as harsh acceleration, harsh braking, speeding, and talking on the phone while driving.

ZENSUNG’s innovative driving behavior analysis solution DRIVESUNG™ is a FinTech product, specifically designed for the insurance industry. Its unique scoring system considers a wide variety of factors to analyze and measure driving performance for insurers and fleet managers. “For Insurance companies and large fleets, our state-of-the-art mobile application helps them to remain competitive (for Insurance companies they can use the application to compute premium for driver and or for group of drivers), profitable, and relevant in the marketplace while helping to promote safe driving. This application also tracks CO2 emission per trip using GHG protocol (Green House Gas Protocol)–helping drivers to build CO2 awareness,” explains Amod Dixit, Founder, and CEO of ZENSUNG™.

Amod Dixit has spent 23 years in Banking and Management Consulting. Before starting this company, he was MD of Standard Chartered Bank focusing on Investors and Intermediaries segment in ASEAN region. He also shared that they have applied for global PATENT for their innovation.

DRIVESUNG™ is a mobile application that uses advanced technology and analytics to ensure safety and alert the drivers by displaying the current and post driving analysis reports. Some of the distinguishing features of DRIVESUNG™ includes Driving Awareness— a function that enables tracking of driving performance and Driving Score—a risk analytic engine that translates driving data into driving scores, encouraging drivers to improve their driving proficiency. The application also features geo-fencing that defines a virtual fence around a predefined geographical area for vehicles. A lost or diverted vehicle would come to the radar with SMS notifications. Moreover, its roadside assistance function makes it easy to contact the police, insurance companies, or friends and family members. Insurance companies can use this to create FNOL (First Notice of Loss) at their end.

Recently, they demonstrated to one govt. in Asia on how this mobile application can help to create safe and better infrastructure for drivers.

The company’s solution DRIVESUNG™ enables insurance companies to track policyholders driving pattern and identify fake accidents and create an incentive plan for good drivers. For the insurance sector, the solution helps to track drivers and their driving performance, track trips, optimize route and trips based on the historical trip data and geo-fencing to monitor unauthorized use of a vehicle and file Auto insurance claims using this application.

In an instance, ZENSUNG assisted an auto insurance company to detect, reduce the cost of fraud claims and ensure safe driving for policyholders. The insurer wanted to reduce its multi-million-dollar expenditure on fraudulent auto claims, and enhance roadside assistance as well as faster claims management. ZENSUNG’s team worked with the insurance company from to develop a white-label solution that offers complete claims management module along with roadside assistance. Insurers today can use the application as a marketing tool not only for improving sales but also to deliver roadside assistance and automated claims management while reducing fake accidents.

Today the company has over 22,000 retail clients and more than 100 downloads every day. “Following the same strategy that we used in few markets in ASIA, we are planning to launch our product in Africa, Middle East, and Europe,” concludes Dixit.