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Every organization stands at crossroads while considering the dernier cri, that is digitalization; weighing out the odds to arrive at an appropriate roadmap is always a challenge. Consider the story of one of the fastest growing banks in Europe, Deutsche Kredit bank AG (DKB). With a customer base of 140,000, the bank was skeptical about expanding its horizon with another physical branch in Germany. With a vision of enhancing its service while minimizing the number of resources expended, DKB considered taking the digital road by carpooling with CREALOGIX to reach its destination. CREALOGIX, which is one of the earliest fintech companies in Europe developed a Digital Banking Hub with automated self-service processes, incorporating all the functionalities of a physical bank. Fulfilling the requirements of a physical bank was just the start; CREALOGIX went on to integrate additional banking functionalities such as credit cards, e-vouchers, PayPal accounts, and cross selling features to bolster the overall suite of digital services. The results were inspiring: DKB achieved overwhelming customer retention, growing the customer portfolio to three million; the collaboration lets DKB launch an array of products and services within weeks of digitalizing, with customer satisfaction reaching as high as 90 percent.
The company at the backdrop of all the ‘good things’ attained, CREALOGIX, has been one of the Top 100 Fintech companies (IDC financial insights, 2017) and specializes in bridging the gap between physical and digital infrastructures.
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